Selling or purchasing a home is a major decision, both financially and emotionally. While the idea of saving some money by not using a real estate agent may sound appealing, it may not be the best way to go and could end up costing more in the end. 


It is the job of a real estate agent to be familiar with the local market, know what houses are selling for, how quickly they are selling, how to pull a deal together for buyers, and how to negotiate a sale of sellers. Buying or selling a home on your own could mean hours playing phone tag with people only to find out that buyers have moved on or that the home is already sold because you didn’t respond quickly enough to calls or emails. 

Code of Conduct

In Ontario, licensed real estate agents, brokers, and brokerages have to follow the rules set out by the provincial government while the Real Estate Council of Ontario enforces the rules. These rules set an accepted standard of conduct by which agents, brokers, and brokerages must follow.


Selling or buying a home on your own can take a lot of time, be stressful and may even be cause for lost sleep. Real estate agents, however, know what it takes to buy or sell a home and can help guide you through the process taking some of the stress away and allowing you more time focussing on the big picture instead of spending hours returning phone calls and emails.

Better Access

Real estate agents are members of real estate boards giving them direct access to listings posted by other agents. With direct access to listings real estate agents can help you find a new home that meets your criteria. Agents also have access to recently sold homes which will help narrow down how to price your current home for sale to ensure you get top dollar.

Visit or click below to listen to stories of Buyers and Sellers who tried real estate on their own before using a real estate agent.